5 Steps to Picking a .AE Domain Name
by Gate Hills | May 24, 2025

Choosing the correct .ae domain name is very important for your online brand or business in the UAE. A good name can help your business grow, while a bad or hard one can turn people away or be easily forgotten. So how do you pick the right one?
Simple – just follow our guide to picking a .ae domain name!
The Big 5
We’ve put together 5 simple tips to help you choose the best .ae website address. These are general guidelines, not strict rules. Sometimes, you might not be able to follow all 5 and that’s okay. We’ll explain why later.
1. Make it Relevant
The domain names tell people something about the business. A good domain might match your business name, or it could reflect what you do, what you sell, or where you’re based.
For example: you are running a clothing brand that sells abaya you must go for abayas.ae.
2. Integrate Keywords
The domain name you choose can help your website show up better in search results in GCC or UAE regions. Using keywords in your domain tells Google and other search engines what your site is about, which can improve your SEO ranking. If you followed our first step, your domain name will already have keywords.
3. Choose the Best Top-Level Domain
The last part of a website’s address is the top-level domain (TLD) or domain extension. Country code top-level domains (ccTLDs) represent individual countries. .ae is the ccTLD for the UAE. Picking a domain extension like .ae will make it easy for your customers to tell where you trade.
4. Pick a Short Domain Name
It’s very important that people can remember and spell your website address easily and clearly. Short domain names are easier to remember, while long ones can be forgotten or mixed up. If your address has many words, customers might get the order wrong or make typing mistakes. So, try to find a domain name that is short and simple!
5. Stick to Letters
It’s usually best to use only letters in your website address. Avoid hyphens because people often forget to type them. Numbers can also be confusing since it’s hard to know if they should be written as digits (like 10) or spelled out (like ten). Keep in mind that people often hear web addresses instead of reading them, so make your domain name easy to understand when spoken.
What to Ignore!
By now, choosing a .ae domain name for your business might feel more difficult than ever. Can you really follow all 5 steps? Probably not and that’s okay.
For example, imagine you install eco-friendly air-conditioning units in Dubai. You might think your domain name should include all the words: “eco-friendly air-con installation Dubai” to be relevant and full of keywords. But that would be way too long!
The key is to find a balance. Sometimes, you must compromise and focus on what matters most. It’s okay if your domain name doesn’t follow every single rule.
Using Our Domain Search
By now, you’ve hopefully picked a .ae domain name for your website. The next step is to check if it’s available with .ae extension or not. Just do a quick domain search to find out.
Choose an Accredited Domain Registrar from TDRA
As an officially approved domain registrar from the TDRA, we can quickly check which names are available using global records. Our system searches in real time, so you’ll get the results in just a few seconds.
To check if a domain name is available, just type it into our search box. We’ll show you different options with various domain endings and suggest similar names if your first choice is taken. This makes it easy to find a great alternative.
Head over to Gatehills domain search page to check now.

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